CommsMasters Blog

Death and Taxes Aren't the Only Certainties in Life

I disagree with the old adage that the only certainties in life are death and taxes.

There is a third – and that is that we will all feel fear on a regular basis.

It's a major part of being human.

Cialdini's research shows that we are more driven by fear (of loss) than we are by desire (for gain).

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Sophocles' Message to Modern Leaders

If you, a 21st-century leader, could travel back in time around 2,500 years, and have a chat with Sophocles, he'd share with you a few lessons that are still relevant today.

If your time machine wasn't reliable enough to take you so far, you could stop in much more recent history, catching up with the Quakers in the US of the 1950s.

Or you could just cast your mind back a few years, to the start of the recent economic turmoil, to find the same message.

The lesson? That it takes tremendous courage to speak the truth to people in power.

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